By Simon D’Arcy
In 1980, a total of six books had been published on the subject of corporate culture. Since then, over 4,200 books have been written and published! Companies that were focusing on corporate culture as a competitive advantage in the 80’s were considered trailblazers and innovators.
Today, focus on culture or be left behind.
The focus on company culture is an emerging and accelerating trend. This will shape and transform work environments for millions of people over the next two decades.
Now, we are approaching a tipping point. Over the next several years, more and more leaders will acknowledge the cultural dimension of business and why it matters. As a result, we expect more senior leaders to actively prioritize the creation of thriving cultures that people compete to be a part of.
Company culture is an important consideration for those looking for jobs. Relatedly, to stay competitive in attracting top talent, companies need to create appealing cultures.
Over the next 20 years, we expect a significant surge of interest in resources related to company culture: anything that can help future culture builders take their teams and companies to the next level.
Here are some examples of resources that can enhance company culture:
- Company surveys that reveal what is great and what needs work
- Consulting resources involve an outside team coming to evaluate and create a strategic plan forward.
- Mentoring so that top executives can show up more powerfully and be more effective at empowering empoloyees.
Build a solid foundation for a thriving company culture, to ensure that your company won’t be left behind.
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